A different perspective for your customer strategies.
A Different Perspective Agency
Services
Business and Marketing Strategy
I use my extensive knowledge to support clients with business and marketing strategies, including new customer acquisition and existing customer retention and loyalty.
Data and Research Driven Insights
Insight drives most decisions and that includes the creative proposition. I use your own customer data and work with carefully selected data analysis and research partners to develop the creative brief and positioning.
Brand & Creative Development
Development of the Big Idea that resonates with the audience is dependent on a great brief. I create the brief that the creative teams understand and allow them to produce the best work.
Data Enrichment
A client's own data can tell a great story, but overlay external data sets such as property attributes and homemovers, and a whole new set of insights are unlocked.
Integrated Campaign Planning & Execution
I can help clients to develop and deliver truly multi-channel campaigns, with content relevant to each channel.
Fractional CMO
I can act as the CMO you can't afford. By working with the Board on a part-time basis, I use my experience to guide the Marketing Team and your agencies at a fraction of the cost.
About Me
Welcome to A Different Way of Looking at Insight Driven Customer Strategies.
I (Danny Crowe) am an insight and CRM/Loyalty specialist.
I have spent half of my career on the client side, with brands including Thomas Cook, B&Q, Homebase and Just Go Holidays. The other half was agency side with The Marketing Store, Friday Travel and Proximity London. My clients predominantly cover travel and retail including Celebrity Cruises, Center Parcs, Charles Tyrwhitt and Lloyds Banking Group.
I work with specifically chosen partners who are experts in data insight, creative & copy, direct marketing and digital marketing. I bring these together to deliver seamless customer communication across all channels.
Knowledge and Experience are a Great Combination
I use extensive experience to help you solve customer challenges
01
Retail
You have to have worked in retail to understand the challenges and the customer.
02
Travel
Over 60% of new customers never book again. You may have an acquisition and retention problem.
03
Loyalty
What problem is a loyalty trying to solve? There are many answers buy one size does definitely not fit all.
04
CRM
CRM is about communicating with your customer with relevant content. Relevancy drives engagement which delivers more revenue.
